How We Helped Launch YogiFi into John Lewis

Published on 10/06/2026

One of our most rewarding recent achievements has been successfully securing a milestone order for YogiFi within John Lewis — one of the UK’s most respected and influential department store retailers.

This was a particularly significant project, not only because of the scale and reputation of the retailer, but because gaining entry into John Lewis is known to be an exceptionally rigorous and competitive process. The project required months of persistence, strategic communication, relationship management, organisation and detailed coordination across multiple stakeholders.

From initial discussions through to onboarding and launch, the process involved navigating complex set-up procedures, maintaining consistent engagement with John Lewis partners, and ensuring every operational and commercial requirement was delivered accurately and professionally.

For YogiFi, this represents a major milestone as one of the brand’s first significant retail launches within the UK market. Securing placement within John Lewis immediately elevates brand credibility and visibility, while also creating a strong platform for future retail expansion. As one of the UK’s most trusted retail names, John Lewis is widely viewed as a benchmark retailer, and successful placement often helps influence and accelerate conversations with additional retail partners.

We are extremely proud to have supported YogiFi through this important stage of its UK growth journey and look forward to helping build further momentum for the brand moving forward.